How does Quakerism influence Hearts and Minds?

It is fairly well-known the political stances of Quakers - especially the liberal, unprogrammed branch - on issues such as energy, the environment, military engagement, and equality. Lobbying on these issues takes up a significant part of Quaker resources - financial as well as human. But how well do we influence people's thinking? I don't mean how much do we influence politics, but how much do we influence the minds of the community that, ultimately, could have greater impact?

I have often wondered how do we go about "expanding the choir", and an article I read this morning has had me thinking more. The article in question points out that big business, despite the obscene amounts of money it pours into lobbying, spends multiple times more into marketing, advertising and public relations not on its products but on the issues. It's why we see warm and fuzzy ads for natural gas and it's why we see Walmart as a sponsor of NPR programs. They are strategically influencing minds - literally infiltrating and altering the way people think that will ultimately influence how they act and vote.

But what do Friends do to counteract this, and why should we do it? Unlike big business, we do not have as clear an end game such as increased sales and profits. Big business is so good at this game that they can influence people to act against their own well-being and better judgment, something we are all susceptible to everytime our materials does not match our politics. But we do have some fairly clear goals and objectives - a more just world, a cleaner environment, greater diversity. In almost any Quaker circle you step in, one if not all of these will fairly quickly emerge, and you will also fairly quickly get connected to the work of AFSC and/or FCNL as the outlet for these. The question remains, for me, however: "What influences are we having on our neighbors, especially those who are not of 'like-mind?'"

As we start to gear up for another election-cycle, and coming off the heels of a troubling last cycle (where, like business, politicians were effective in getting people to keep them in power despite the fact that less than 20% of voters are happy with what we have), perhaps Friends should consider at least adding to the repertoire of how we seek to make an imprint on things, if not directly influence them. Rather than gobbling up candidate signs and bumper stickers, or having more called meetings where we self-segregate and consider what to do, or putting more "War is not the Answer" signs on our lawns and care, we should practice in the art of fellowship where we listen to others with open hearts, challenging our own comforts and assumptions. This does not mean we drop all the other stuff we do, but perhaps that we take time to do something different for a week or two and then see if new possibilities and new allies emerge. It's really about using Quaker process in new arenas, which also means that we would not be telling others how we are led by spirit, but how simply listening for spirit can influence all of us. This is how we are approaching the upcoming Quaker Workcamp season. We invite others to join us and perhaps reallocate how and where they spend precious human capital, and see if, as we have found, this experience re-news faith and hope and re-energizes us for the work to be done.